Mikael Gustafsson joins Naturinform as Nordic Sales Manager

Mikael Gustafsson joins Naturinform as Nordic Sales Manager

German WPC (Wood Polymer Composite) specialist Naturinform further complements their international sales team: Mikael Gustafsson (45) will act as the Nordic Sales Manager for the Scandinavian and Baltic markets, with a special focus on Finland. In his function, he will directly report to Edward Robinson, Director International Business Development.

The experienced sales expert is already perfectly familiar with the regional customer base. Gustafsson previously worked for another German manufacturer of floor coverings in the above-mentioned countries and thus has profound knowledge of the market and the industry.

Mikael Gustafsson lives with his family in Vaasa at the Finnish west coast. He speaks Finish, Swedish and English, and is therefore ideally suited to take care of the Nordic markets. Besides his sales career, Gustafsson can also look back on a career as a pro footballer in Finland and Sweden – an experience that strongly influenced his team spirit and performance orientation.

"With Mikael Gustafsson, we won an excellently interconnected sales expert who knows our target markets in Scandinavia and the Baltic countries from his own experience", said Edward Robinson, Director International Business Development, and continued: “His market knowledge, multilingualism and his personality will crucially contribute to successfully further expand our market presence especially in Finland.”

"As with all our country markets, we focus on excellently qualified staff for our field sales, with both high technical expertise and high demands on their own service quality. We are a reliable partner of trade", said Pia Hobeck, Managing Director of Naturinform.

Images for download available at: Mikael Gustafsson
All images, unless labelled otherwise: NaturinForm GmbH

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Date: January 2026